If you have started a business you will have considered what your brand will look like on the internet? But have you considered how you will maintain and optimise your brand image, tone of voice and logo application across all of your digital platforms and communications. 

 

One of the most effective ways of ensuring this consistency is to have and own a digital marketing plan. A digital marketing plan will support and over time, increase your sales activity. One of the most positive outcomes of a digital marketing plan is that you will not only understand your customers better but you will also understand how your sales function can be supported and improved driving better results. 

 

Whether it is your email newsletter, your website, your LinkedIn employee profile, or even your email signature, aligning your brand message with all of these touch points has been proven to drive success.